Vendor PreSales Specialist - Remote
Date: Mar 19, 2026
Location: Toronto, ON, CA Oakville, ON, CA Ottawa, ON, CA AB, CA Vancouver, British Columbia, CA
Company: Softchoice
Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.
We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.
The impact you will have:
Do you have a passion for driving solutions through developing strong relationships?
As our Dell Vendor Sales Specialist, you’ll understand the challenges customers have with client hardware in their environment and solve those challenges through delivery of PCs, AIPCs, and various workplace client hardware such as peripherals and accessories. IT Lifecycle services are also relevant to recommend to the customer based on their needs. You will coordinate and execute sales strategies across multiple sales districts and channels. Grow customers through competitive tactics while retaining and enriching base of existing accounts. Manage local vendor partnerships to ensure successful execution of solutions.
What you’ll do:
- Managing Dell pipeline of sales opportunities supporting multiple different technology partners.
- Providing pre-sales support to Sales Representatives and customers for client hardware solutions
- Identifying new hardware buying accounts and prospects, upsell/cross-sell opportunities on existing customer base
- Developing customer proposals and pricing comparisons for vendor hardware solutions.
- Delivering product roadmap for customers.
- Developing and delivering training to Sales teams on vendor’s products and services.
- Engaging with local Sales teams to sell jointly into sales territories and customer accounts.
- Prepare and present training content to sellers and the sales team
- Co-ordinate with vendor AEs, attend events, and be a speaker depending on the event.
- One Dell Way-Self serve- Build quotes in Premier (May 2026)
- Attend in-person events and trainings; required to participate and/or lead (Ex: One Dell way)
- Participate in Dell Client- Tech Refresh
- Drive net new Dell customer wins/logos - priority #1
- Track volume of quotes w/ expectation to continue to increase
- Hold 6 proactive calls per week introducing SC value prop and/or new offers
- Attend 4 team meetings per month
- Work in tandem with alliance managers on ACQ-type promotions & campaigns
- Timely response to existing volume of requests
- Focus on ISG upsell/cross sell by analyzing existing pipeline and creating touchpoints to ensure cross-sell/upsell for servers and storage. Engage with ISG Dell VSS
What you’ll bring to the table:
- Excellent customer-facing presentation skills.
- Excellent verbal and written communication skills.
- Confidence in executive-level meetings.
- Ability to develop strategy and tactics to meet business objectives.
- A strong sense of competition and refusal to lose.
- The ability to be self-managed and motivated.
- 4+ years of relevant industry experience with 3+ years sales or presales capacity
- Must have work experience in IT industry in sales or presales
- Strong vendor licensing background.
- Strong knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint).
- Strong PC OEM and other workplace hardware industry knowledge
- Post-Secondary Degree or equivalent, preferred.
- Ability to travel for vendor events as necessary
- Ability to work with large customer opportunities
- Technical certification for End User Computing is required
- Must have consultative selling skills and cross collaboration experience
Compensation:
A reasonable estimate of the current base pay range for this position in Onatrio is $62,080 to $77,600 annually + 20% as target incentives.
Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.
Softchoice offers a comprehensive and competitive benefit plan to all full-time employees, which includes:
- Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
- Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
- Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
- Additional Perks: Employee Discount Program
Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.
At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.
Why You’ll Love Working Here:
- The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
- High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
- Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to working with you to best meet your needs.
Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.
Before you start with us, we will conduct a criminal record check, verify your education, and check your references.
When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.
Job Requisition ID: 7348
EoE/M/F/Vet/Disability