Specialist, Corporate Events

The impact you will make:

Imagine this scenario: You are asked by senior business development leaders to launch an event series promoting a new technology solution to business decision makers across North America. It’s on you to bring focus to the strategic planning, get people in the seats, and own each event within the series with end-to-end execution from concept to conclusion, and follow through. The upside is huge – no one else in the market is offering anything like this, and, if executed well, the event series will transform how prospects and clients perceive Softchoice’s brand. 

If you see this scenario as a challenge to embrace, you are exactly the kind of person we are looking for! 

The Softchoice Corporate Events Marketing team strives to be the most strategic and inventive event marketing teams in the IT industry. We understand the importance of live events as well as virtual in an ever-increasing digital world. We create engaging and inspirational experiences that drive business outcomes through our external and internal event marketing programs. As a group, we enable our Softchoice sales representatives and partners to make an impact by equipping them with opportunities to drive meaningful client interactions. We are looking to add a corporate event-marketing specialist to the team to assist us in furthering our mission in creating world-class events. 

The Event Specialist role will have a focus on internal sales events and enabling our salesforce. You will be responsible for project managing all sales event series hosted across North America in our main office hubs.  

 
What you will do:

Event Design & Execution 

• End-to-end owner and project manager of all in-person internal sales events including but not limited to Connect, POWer days, Excitement days 

• Creating sponsorship packages and communicating with stakeholders including external partners 

• End-to-end owner and orchestrator of customer-facing events (in person & virtual) that drive engagement and opportunities for sales 

• Research and source venues that deliver a ‘wow’ for customers 

• Coordinate touch-points with all stakeholders involved, including both large and intimate groups of people from all levels of the organization 

• Negotiate contracts with outside caterers, suppliers and venues 

• Create and manage event budget(s) to ensure they deliver within budget, providing regular budget updates to key stakeholders as required 

• Coordinate all required printing, signage, etc. as required for each event 

• Create event briefing documents and coordinate onsite staff to ensure smooth logistical execution including lead briefing presentations to update all stakeholders on event logistics and expectations 

• Marketing Communications 

• Work with outside suppliers to gather/produce various marketing collateral and event materials 

• Drive innovation to boost productivity and create excitement around customer and internal-facing events 

• Collaborate with internal designer to create graphics for each event 

• Work with internal web team to promote/communicate each event or webinar on Softchoice.com 

• Own all event reporting leading up to and including day-of the event, measuring tracking against pre-set business outcomes 

Post-Event Analysis 

• Own all event reporting regarding event registration, attendance and success measures following each event 

• Provide insights on what worked, what can be improved and where to focus efforts for future events 

• Track marketing development funds and budgets to ensure projects operate within budget 

• Post event reports and proof of execution for Partners 

What you will bring to the table:

• Is an experienced and event-minded marketer with 1 - 3 years’ experience 

• Is skilled and experienced in managing both complex, large-scale events as well as more intimate gatherings 

• Ability to multi-task and manage multiple projects of varying kinds in a fast-paced changing environment 

• Sees change and ambiguity as a challenge 

• Is the proud owner of a University degree, preferably in Business or Marketing and Communications (an Event or Project Management Certificate is an asset) 

• Thrives on managing different stakeholder expectations and creates instant credibility with people at all levels of the business 

• Is a SUPERB communicator who enjoys presenting and has a penchant for editing copy and other event materials as the need arises 

• Asks great questions that clarify business goals and objectives 

• Is EXCEPTIONALLY well organized and shows leadership skills to guide diverse teams towards a common goal and helping others stay on track 

• Has boundless creativity and the ability to make every event experience valuable and exciting! 

• Demonstrates extreme attention to detail and professionalism 

• Has knowledge and experience with marketing techniques, social media and industry trends 

• Has working knowledge of various registration and event tools to help support the event execution. Experience with Eloqua, Asana and Salesforce is an asset.