Specialist, Corporate Events

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Date: Apr 1, 2024

Location: Toronto, ON, CA

Company: Softchoice

Before you apply!

Softchoice prides itself on the development of its employees. It is our goal to ensure that this process is open, positive, and supports your career development plan. To move forward in the process, your direct manager will need to complete a brief survey to ensure that this role is aligned with your short and long‐term career aspirations. Please speak with your manager before you apply so they know which position you are applying to and can endorse you appropriately.


The impact you'll have:


The Softchoice Corporate Events Marketing team strives to be the most strategic and inventive event marketing teams in the IT industry. We understand the importance of live in-person and digital experience events in an ever-increasing hybrid world. We create engaging experiences that drive business outcomes through our external event marketing programs. As a group, we enable our Softchoice sales representatives and partners to make an impact by equipping them with opportunities to drive meaningful client interactions. We are looking to add a corporate event-marketing specialist to the team to assist us in furthering our mission in creating world-class events.


Imagine this scenario: You are asked by senior business development leaders to launch an event series promoting a new technology solution to business decision makers across North America. It’s on you to bring focus to the strategic planning, get people to register their attendance (either in person or virtually), and own each event within the series with end-to-end execution from concept to conclusion, and follow through. The upside is huge – no one else in the market is offering anything like this, and, if executed well, the event series will transform how prospects and clients perceive Softchoice’s brand and drive pipeline.


If you see this scenario as a challenge to embrace, you are exactly the kind of person we are looking for!


What you'll do: 


Located in our Softchoice Toronto HQ, the Corporate Events Specialist will focus on the following main areas:


Event Design & Execution

  • End-to-end owner and orchestrator of singular and/or multi-city in-person customer-facing events, or virtual events, that drive engagement and opportunities for sales across North America
  • Research and source venues that deliver a ‘wow’ for customers and is on brand
  • Research, design and coordinate experiential events in markets for customers
  • Coordinate touch-points with all stakeholders involved, including both large and intimate groups of people from all levels of the organization
  • Negotiate contracts with outside caterers, suppliers and venues
  • Create and manage event budget(s) to ensure the event(s) deliver within budget, providing regular budget updates to key stakeholders as required
  • Design and coordinate all menus for customer events as required
  • Coordinate all required printing, signage, etc. as required for each event
  • Coordinate onsite staff to ensure smooth logistical execution

Marketing Communications

  • Draft communications, create and lead briefing presentations to update all stakeholders on event logistics and expectations
  • Work with outside suppliers to gather/produce various marketing collateral and event materials
  • Drive innovation to boost productivity and create excitement around customer events
  • Collaborate with internal designer to create hero images and graphics for each event
  • Create marketing campaign and create all event promotional assets including but not limited to landing pages, registration page, invitations, etc.  
  • Work with internal web team to promote/communicate each event series on Softchoice.com, LinkedIn and Organic Social channels
  • Own all event registration and reporting leading up to and including day-of the event, measuring tracking against pre-set business outcomes

Post-Event Analysis

  • Own all event reporting regarding event registration, attendance and success measures following each event
  • Provide insights on what worked, what can be improved and where to focus efforts for future events
  • Track marketing development funds and budgets to ensure projects operate within budget
  • Create the event series summary report and present back to all key stakeholders

What you'll bring to the table:


  • Are an event-minded marketer with 4 - 5 years’ experience
  • Are skilled and experienced in managing a variety of mid-size events including customer appreciation (golf tournaments, dinners, etc.), workshops, lunch-n-learns, business presentations and experiential events, as well as more intimate gatherings
  • Ability to multi-task and manage multiple projects of varying kinds in a fast-paced changing environment
  • Sees change and ambiguity as a challenge
  • Is the proud owner of a University degree, preferably in Business or Marketing and Communications (an Event or Project Management Certificate is an asset)
  • Thrives on managing different stakeholder expectations and creates instant credibility with people at all levels of the business
  • Are a SUPERB communicator who enjoys presenting and has a penchant for editing copy and other event materials as the need arises
  • Asks great questions that clarify business goals and objectives
  • Are EXCEPTIONALLY well organized and shows leadership skills to guide diverse teams towards a common goal and helping others stay on track
  • Has boundless creativity and the ability to make every event experience valuable and exciting!
  • Demonstrates extreme attention to detail and professionalism
  • Has knowledge and experience with marketing techniques, social media and industry trends
  • Believes planning an event without determining an objective and ensuring strong content first is wrong
  • Are technically savvy and has a strong working knowledge of various marketing and event management tools to help support the event execution (experience with Asana, Eloqua and SalesForce is an asset)
  • Working knowledge of Excel, PowerPoint, GoToWebinar, Microsoft Teams

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds.  Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.  

Why people love working here:


  • We offer hybrid and remote working opportunities.

  • Comprehensive benefits from day one of employment.

  • We offer meaningful work and opportunities for career growth.

  • Our team members have 2 paid volunteer days per year to give back to a cause of their choice.

  • We offer an opportunity to build and grow a career in the technology industry.

  • Recognized as a Best Workplace in Canada by the Great Place to Work Institute for 18 consecutive years.

  • Softchoice has been certified as a Great Place to Work in the United States for several years.

  • We have also been recognized as a Best Workplace for Women, Best Workplace for Inclusion, Best Workplace for Giving Back and Best Place to Work for LGBTQ+ Equality.

  • We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization.  

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to working with you to best meet your needs.

Our commitment to your experience:

We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.


Job Requisition ID: 5834


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