Lead Generation Rep - Microsoft
Date: Oct 22, 2025
Location: Toronto, ON, CA
Company: Softchoice
Why you’ll love Softchoice:
We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. By doing these things, we create success faster and in circumstances otherwise not possible.
We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.
The impact you will have:
As a Lead Generation Representative for our Microsoft business, you will help customers move through their research and consideration journey through a multi-channel customer service model. As you help our customers and prospects on their path to success, you will find success within your role, which is the transition of leads to an accepted sale pipeline stage.
This role reports to the Customer Acquisition Team at Softchoice. Our Lead Generation Team develops strategy, process, and executes customer outreach activities that connects with our marketing & sales funnel programs between Softchoice & Microsoft.
Success in this role requires a commitment to learning, growing with others, and teaching peers about our Microsoft customer questions and conversations. You will collaborate closely with members of our digital programs, digital marketing, operations, sales, and Microsoft teams.
What you’ll do
- Review, process, and accept leads from any campaigns / initiatives run by our Customer Acquisition Team, Demand Generation, and potentially our Sales Org
- Coordinate content and campaign needs with the Microsoft demand generation sales teams
- Engage and educate customers and prospects about Microsoft & Softchoice through digital outreach strategies, phone calls & other methods of prospecting as chosen by the Customer Acquisition Team
- Design, execute, and report on outreach sequences
- Connect customers and prospects to additional thought leadership, resources, and experts
- Support lead development outreach for the Digital Program Manager and customer event programs
- Report back to Softchoice/Microsoft on KPIs, results and progress of all campaigns & initiatives your role is involved in
What you’ll bring to the table:
- Customer centric mindset and experience
- Self-starter who thrives in a fast paced, project-based environment
- A learn, grow, and teach mindset
- Written and oral communication skills.
- Experience with digital customer engagements
Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.
At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.
Why You’ll Love Working Here:
- The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
- High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 19 consecutive years
- Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
Require an accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to work with you to best meet your needs.
Our commitment to your experience:
We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same.
Before you start with us, we will conduct a criminal record check, verify your education and check your references.
When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.
EoE/M/F/Vet/Disability Job Requisition ID: 6999