Growth Marketing Specialist

Why you’ll love Softchoice:

We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.

We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. 
 

The impact you'll have:

The Partner Growth Marketing Specialist supports the integration of top technology partners into Softchoice’s demand generation programs and digital sales channels. This role ensures partner technologies are effectively represented in mid and bottom-of-funnel program activities to drive engagement, leads, and digital revenue across our website, ecommerce platform, and SAM+ hub.

Working closely with Solution Marketing, Growth Marketing, Partner Alliance Managers, and Category teams, the Specialist executes program-aligned tactics and digital enablement activities that strengthen customer adoption of partner technologies.

This role is hybrid with the expectation of working out of the Toronto office 2-4 times per month.

What you'll do:

Partner Alignment

• Act as a liaison with top technology partners to align messaging, priorities, and investments with demand generation programs.
• Collaborate with Solution Marketing, Partner Alliance Managers, and Category teams to ensure partner offerings complement Softchoice’s solutions.
• Identify and address gaps in partner integration across programs.

Demand Generation Support

• Provide partner technology insights during program planning to inform segmentation and content needs.
• Execute program-aligned tactics for consideration and evaluation stages.
• Track partner-specific KPIs and ensure they contribute to overall program performance.

Digital Sales Enablement

• Work with e‑commerce and web teams to optimize partner offerings for digital discovery and conversion.
• Support SAM+ hub initiatives that promote partner procurement pathways.
• Monitor digital sales performance and provide insights to improve partner visibility and conversion.

Program Execution

• Integrate partner technologies into demand generation programs, ensuring alignment with audience needs and funnel strategy.
• Coordinate with execution teams (events, SEO, paid media, content) to ensure consistent partner representation.
• Build and manage mid to bottom of funnel program aligned engagement tactics that connect partner technologies to Softchoice services.

Stakeholder Collaboration

• Partner with Category, RGM, and Sales teams to embed partner technologies into sales narratives.
• Share partner performance insights with internal teams and partner stakeholders.

What you'll bring to the table:

• 3–5 years of experience in partner marketing, demand generation, or digital marketing in a B2B environment.
• Hands‑on experience designing end‑to‑end campaigns and customer journeys is required.
• Technology industry experience required
• Understanding of technology partner ecosystems and solution-based selling.
• Experience supporting digital marketing execution and sales enablement.
• Strong analytical and stakeholder management skills.
• Fluent in English (verbal and written), with the ability to draft clear, basic marketing assets such as emails, landing pages, and short‑form program copy.

Compensation:

A reasonable estimate of the current base pay range for this position in Ontario is $62,000 to $78,000 annually + 8% Target Incentives.

Actual salary will be based on a variety of factors, including location, experience, skill set, education, and related certification. The range for this position in other geographic locations may differ.

Softchoice offers a comprehensive and competitive benefit plan to all full-time employees, which includes:

• Health and Wellbeing: Medical and Dental Care, Employee & Family Assistance Program
• Financial Benefits: RRSP/DPSP Retirement Savings Plan with Company Matching, Life and Disability Insurance
• Paid Time Off: Vacation and Sick Leave, Holidays, Parental Leave, Volunteer Days, Bereavement Leave
• Additional Perks: Employee Discount Program

Not sure if you qualify? Think about applying anyway:

We understand that not everyone brings 100% of the skills and experience for the role.

At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds.  Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.

Why You’ll Love Working Here:

• The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
• High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
• Flexibility: Plan your workdays in a way that suits you best
• Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
• Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
• Competitive Benefits: Benefit from competitive perks that start on day one

Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.

Require accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to working with you to best meet your needs.

Our commitment to your experience:

We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.

Before you start with us, we will conduct a criminal record check, verify your education, and check your references.

When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.

Job Requisition ID: 7419 

EoE/M/F/Vet/Disability  

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