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Corporate Events Specialist

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Date: Sep 10, 2021

Location: Toronto, ON, CA, M6K 3H7

Company: Softchoice


Why you’ll love Softchoice:


We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. By doing these things, we create success faster and in circumstances otherwise not possible.


We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.

The impact you will have:

Imagine this scenario: You are asked by senior business development leaders to launch an event series promoting a new technology solution to business decision makers across North America. It’s on you to bring focus to the strategic planning, get people in the seats, and own each event within the series with end-to-end execution from concept to conclusion, and follow through. The upside is huge – no one else in the market is offering anything like this, and, if executed well, the event series will transform how prospects and clients perceive Softchoice’s brand. If you see this scenario as a challenge to embrace, you are exactly the kind of person we are looking for! The Softchoice Corporate Events Marketing team strives to be the most strategic and inventive event marketing teams in the IT industry. We understand the importance of live events in an ever-increasing digital world. We create engaging and inspirational experiences, both live and virtual, that drive business outcomes through our external and internal event marketing programs. As a group, we enable our Softchoice sales representatives and partners to make an impact by equipping them with opportunities to drive meaningful client interactions. We are looking to add a corporate event-marketing specialist to the team to assist us in furthering our mission in creating world-class events.


What you’ll do:


Event Design & Execution

  • End-to-end owner and orchestrator of events (virtual and live) and webinars, including event series, that drive engagement, lead generation and opportunities for sales to further customer relationships
  • Research and source venues that deliver a ‘wow’ for customers, either in North America or around the world for in-person events
  • Coordinate touch-points with all stakeholders involved, including both large and intimate groups of people from all levels of the organization
  • Negotiate contracts with outside caterers, suppliers and venues (for in-person events)
  • Create and manage event budget(s) to ensure they deliver within budget, providing regular budget updates to key stakeholders as required
  • Coordinate all required creative assets including, electronic banners, printing, signage, etc. as required for each event
  • Create event briefing documents and coordinate onsite staff to ensure smooth logistical execution when required


Marketing Communications

  • Draft communications and lead briefing presentations to update all stakeholders on event logistics and expectations
  • Work with outside suppliers to gather/produce various marketing collateral and event materials
  • Drive innovation to boost productivity and create excitement around customer and internal-facing events
  • Collaborate with the internal designer to create hero images and graphics for each event
  • Create event assets in Marketing Automation System (ex: Eloqua) and collaborate with Marketing Operations for form submits and SalesForce lead upload
  • Work with internal web team to promote/communicate each event series on Softchoice.com
  • Own all event reporting leading up to and including day-of the event, measuring tracking against pre-set business outcomes

Post-Event Analysis

  • Own all event reporting regarding event registration, attendance and success measures following each event
  • Provide insights on what worked, what can be improved and where to focus efforts for future events
  • Track marketing development funds and budgets to ensure projects operate within budget
  • Create the event series summary report and present back to all key stakeholder


What you’ll bring to the table:


  • Is an experienced and event-minded marketer with minimum 1-2 years’ experience
  • 1-2 years' experience with planning virtual events. 
  • Is skilled and experienced in managing both complex, large-scale events as well as more intimate gatherings and virtual events delivered on various platforms (Teams, Webex, GoToWebinar)
  • Ability to multi-task and manage multiple projects of varying kinds in a fast-paced changing environment
  • Sees change and ambiguity as a challenge
  • Is the proud owner of a University degree, preferably in Business or Marketing and Communications (an Event or Project Management Certificate is an asset)
  • Experienced in working in a matrixed/cross-functional environment and thrives on managing different stakeholder expectations and creates instant credibility with people at all levels of the business
  • Is a superb communicator who enjoys presenting and has a penchant for editing copy and other event materials as the need arises
  • Asks great questions that clarify business goals and objectives
  • Is exceptionally well organized and shows leadership skills to guide diverse teams towards a common goal and helping others stay on track
  • Has boundless creativity and the ability to make every event experience valuable and exciting!
  • Demonstrates extreme attention to detail and professionalism
  • Has knowledge and experience with marketing techniques, social media and industry trends
  • Has working knowledge of various registration and event tools (Marketing Automation Platform) to help support the event execution for both in-person events and webinars
  • Believes planning an event without doing a deep dive into data and content first is wrong​​​​​


Inclusion & Equal opportunity employment:

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.


Require an accommodation? We are ready to help:

We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to work with you to best meet your needs.


Our commitment to your experience:

We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same.


Before you start with us, we will conduct a criminal record check, verify your education and check your references.


When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.


Job Requisition ID:   2335