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Brand & Communications Coordinator

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Date: Sep 15, 2021

Location: Toronto, ON, CA, M6K 3H7

Company: Softchoice

Why you’ll love Softchoice: 


We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. By doing these things, we create success faster and in circumstances otherwise not possible. 


We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. 


The impact you will have: 


The Brand & Communications Coordinator plays a key role in protecting and enhancing Softchoice’s brand and reputation. Reporting into the Manager of External Communications, this role will support Softchoice’s brand and reputation through external communications and public relations over earned and social channels, working with cross functional teams across North America.  


What you’ll do:    


  • Brand awareness and reputation
    • Assist in the development and execution of external communications strategy by working closely with different GTM teams.  
    • Attend campaign planning and status meetings to contribute to campaign messaging and ensure the brand narrative is accurately and effectively communicated.
    • Build and foster media relationships, including those with print, online and broadcast outlets. 
    • Write media materials, including press releases, key messages, spokesperson Q&A, media pitches, bylined articles.
    • Identify key industry awards and speaking opportunities for Softchoice executives and manage tracking and submissions for participation. 
  • Social media 
    • Manage Softchoice’s social media channels by reviewing and revising social media content (posts, ads and social advocacy copy) to ensure it is consistent with Softchoice’s voice, tone and editorial style 
    • Monitor social media channels for brand mentions and respond to messages  
    • Support program measurement, including the ongoing monitoring and tracking of social media metrics. 

What you’ll bring to the table:  


  • 2-4 years of progressive experience in external communications, public relations, social media or related disciplines.
  • PR agency experience preferred. 
  • Experience in B2B /B2C technology or related industries preferred.
  • Strong, creative and efficient writer with the ability to take complex information and make it accessible and easy to understand. 
  • Strong familiarity with principles of effective social media content creation and governance. 
  • Interest and experience in managing stakeholders across an organization. 
  • Excellent time and project management experience with the ability to manage complex and several smaller projects simultaneously.
  • Experience and comfort working directly with senior leaders. 
  • Post-secondary education in communications, marketing or a related field, or equivalent experience. 


Why people love working here: 


  • Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 16 consecutive years. 
  • Softchoice has been certified as a Great Place to Work in the United States for several years. 
  • We offer meaningful work and opportunities for career growth. 
  • Our team members have 2 paid volunteer days per year to give back to a cause of their choice. 
  • We offer an opportunity to build a career in the technology industry. 
  • We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization. 

Inclusion & equal opportunity employment: 

We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity or sexual orientation. 
Require an accommodation? We are ready to help: 
We are proud to provide interview and employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to work with you to best meet your needs. 
Our commitment to your experience: 


We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same. 


Before you start with us, we will conduct a criminal record check, verify your education and check your references.: 


When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time. 

Entry Level