Lead Generation Rep, AWS
Date: Dec 17, 2025
Location: Seattle, WA, US
Company: Softchoice
The impact you will have:
As a Lead Generation Representative for our AWS business, you will help customers move through their research and consideration journey through a multi-channel customer service model. As you help our customers and prospects on their path to success, you will find success within your role with the transition of leads to an accepted sale pipeline stage. This role reports to the demand generation department at Softchoice. As a Lead Generation Rep, you’ll develop the strategy and execute customer outreach activities (email and phone) aligning with our marketing & sales funnel programs between Softchoice & AWS. Success in this role requires a commitment to learning, growing with others, and teaching peers about our AWS customer questions and conversations. You will collaborate closely with members of our digital programs, digital marketing, operations, sales, and AWS teams.
What you’ll do:
- Review, process, and accept leads from ACE portal
- Coordinate content and campaign needs with the AWS demand generation sales teams
- Engage and educate customers and prospects about AWS & Softchoice through digital outreach strategies and by phone
- Design, execute, and report on outreach sequences
- Connect customers and prospects to additional thought leadership, resources, and experts
- Support lead development outreach for the Digital Program Manager and customer event programs
What you’ll bring to the table:
- 1-2 years of customer service and/or sales experience
- Customer centric mindset and experience
- Self-starter who thrives in a fast paced, project-based environment
- A learn, grow, and teach mindset
- Written and oral communication skills.
- Experience with digital customer engagements
Pay Range:
The typical pay range for this role is $60,720 - $75,900.
Note: the pay range represents the full pay range for this position. Each individual offer will take into consideration a range of factors, including prior experience and geographic location.
In addition to the base salary, this role is eligible for additional elements of compensation including (cell allowances, annual bonus, or commissions etc.), as well as a comprehensive benefits plan.