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Product Marketing Manager

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Date: Jul 17, 2021

Location: Norcross, GA, US, 30092

Company: Softchoice

Why you’ll love Softchoice: 


We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. By doing these things, we create success faster and in circumstances otherwise not possible. 


We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. 


The impact you will have: 


As a Product Marketing Manager you will directly impact Softchoice’s product marketing strategy, sales enablement, content development, and integrated marketing campaigns  in a customer-centric way and drive growth of the portfolio.   


What you’ll do:  


  • Define annual Marketing strategy and executional plans. 
  • Guide the decisions and process for converting partner programs and initiatives into the category or vendor marketing strategy. 
  • Conduct market and customer research to gather data and insight about target personas, buyer needs and the purchasing decision process for the category solutions.  
  • Develop product positioning, value propositions and messaging for the purpose of campaigns that resonate with the buying audience. 
  • Identify partner strategic initiatives and campaigns.   
  • Manage product and solutions launch planning. 
  • Primary marketing lead during quarterly business reviews with the partner and at partner conferences, building strong relationships with senior partner marketing representatives.  


What you’ll bring to the table: 


  • A strong understanding of the marketing relationship between Vendors and Channel partners.  
  • Proven ability to create value propositions and messaging strategies.  
  • Strong project management skills, budget management experience and attention to details  
  • Deep understanding of the technology landscape and buyer needs 
  • Experience with Salesforce.com and Marketing Automation tools (Eloqua) an asset.  
  • 5-7+ years of B2B product marketing experience, with deep knowledge of all facets of product marketing.  


Why people love working here: 


  • Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 16 consecutive years. 
  • Softchoice has been certified as a Great Place to Work in the United States for several years. 
  • We offer meaningful work and opportunities for career growth. 
  • Our team members have 2 paid volunteer days per year to give back to a cause of their choice. 
  • We offer an opportunity to build a career in the technology industry. 
  • We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization. 


Inclusion & equal opportunity employment: 


We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity or sexual orientation. 


Require an accommodation? We are ready to help: 


We are proud to provide interview and employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to work with you to best meet your needs. 


Our commitment to your experience: 


We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same. 


Before you start with us, we will conduct a criminal record check, verify your education and check your references.: 


When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time. 




Nearest Major Market: Atlanta