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Marketing Programs Manager

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Date: Jun 2, 2021

Location: Norcross, GA, US, 30092

Company: Softchoice

Why you’ll love Softchoice: 
We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. By doing these things, we create success faster and in circumstances otherwise not possible. 
We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. 


The impact you will have: 


As a key member of our Demand Generation Team, the Marketing Programs Manager is a data driven individual with a digital-first mindset. This role is responsible for driving demand generation and growth through the development, implementation, management and measurement of multi-channel integrated marketing campaign, embracing the entire customer’s journey.


Through strong alignment with our Sales, Partner Marketing, and Solutions Marketing teams, and collaboration with key stakeholders, internal and external resources, the experienced Marketing Programs Manager is responsible for the programs process (planning, creative, execution, performance, and reporting) and ensure that each project meets the objectives originally set. On time and on budget.


A successful Marketing Programs Manager thrives in cross-functional roles working alongside other marketers, product, sales and leadership; taking the initiative to strategize and execute targeted integrated marketing campaigns, leveraging a full marketing mix of tactics and channels to deliver sales and margin objectives.


What you’ll do: 



  • Work closely and collaboratively with our Sales teams on campaign planning and execution.
  • Work closely and collaboratively with our Solutions Marketing, and Partner Marketing teams on marketing alignment with our corporate strategy, and long-term marketing plans for their categories.
  • Lead the planning, design and the execution processes of demand generation (acquisition, expansion, retention, pipeline acceleration, win-back, etc.), and retention programs.
  • Work closely with Solutions Marketing, Partner Marketing, and Brand & Communications teams on awareness and sales enablement programs.
  • Develop detailed program plan (segments, marketing channel mix, tactics, cadence, lead flow/assignment, etc.) based on goals and objectives set with the Sales, Solutions Marketing and/or Partner Marketing teams.
  • Analyze audience segmentation and adjust messaging accordingly.
  • Work closely with marketing channel leads (website, email, paid digital, events, etc.), who will collaborate with best practices and support program activities.
  • Collaborate with subject matter experts within internal and external teams to align on program development.
  • Be accountable for programs results, assuring they are launched, executed, and optimized through strong data analysis, project management, and collaboration with stakeholders.
  • Gather the voice of customer and sales input to define/refine marketing tactics.
  • Bring an “always be testing” mindset to every program execution plan.
  • Analyze the performance of programs and make data-based decisions to optimize effectiveness.
  • Fully manage program performance and attribution to marketing KPIs, including MQLs, SQLs, Pipeline and Revenue contribution (source and influence).


What you’ll bring to the table: 



  • Customer centric: Focus and ability to understand the needs of our customers and prospect at every level.
  • Experience with marketing automation and customer relationship management (Salesforce.com).
  • Sales experience (nice to have).
  • 5-7 years’ experience in demand generation in a B2B company (tech preferred), designing and executing programs that closely align with Sales channels objectives.
  • 3+ years’ experience working closely with sales teams; with direct and influenced contribution to pipeline and revenue generation.
  • Proven experience in writing and editing across a range of delivery formats (emails, landing pages, ads, etc.).
  • 3+ years’ experience leading cross-functional projects, working with both internal and external resources, with ability to navigate a matrix-managed and geographically dispersed organization.
  • Strong working knowledge of Content Marketing, SEM, Social and email marketing.


Some reasons why our team members love working here: 

  • Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 16 consecutive years. 
  • Softchoice has been certified as a Great Place to Work in the United States for several years. 
  • We offer meaningful work that drives professional development. 
  • Our team members have 2 paid volunteer days per year to give back to a cause of their choice. 
  • We offer an opportunity to build a career in the technology industry. 
  • We have raised over $3 Million through our team member run charity Softchoice Cares. 
  • You will have the opportunity to take an ownership position here at Softchoice.   

Inclusion & equal opportunity employment: 

We are an equal opportunity employer committed to diversity, inclusion & belonging. Individuals seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation. 
Require an accommodation? We are ready to help: 
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to work with you to best meet your needs. 


Our commitment to your experience: 
We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for all candidates. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same.  


For team members joining Softchoice, you will be onboarding remotely. Rest assured, offering a human and inspiring onboarding experience is our top priority. 


Before you start your new role with Softchoice: 


Completion of a satisfactory criminal record check, education verification and reference checks are required for employment. 
 Mid-Senior Level

Nearest Major Market: Atlanta