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Director, Demand Generation

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Date: Jun 4, 2021

Location: Norcross, GA, US, 30092

Company: Softchoice

Why you’ll love Softchoice:


We are a technology company that equips organizations to be agile and innovative, and for their people to be productive, creative, and happier at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology portfolio. By doing these things, we create success faster and in circumstances otherwise not possible. 


We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities. 


The impact you will have:


In the role of Director of Demand Generation, you will define, drive and execute the company’s Demand Generation strategy. Reporting to the VP of Marketing, you will be focused on acquiring new, retaining and expanding wallet share with existing customers in order to achieve growth targets for Softchoice. In this role, you will lead Marketing Program Managers, Business Development Representatives, Digital Marketing and Events Marketing. You will also work closely with Solutions Marketing, Content Marketing, Marketing Operations, and Brand and Communication to ensure that demand generation is integrated into all facets of campaign planning and management.

If you feel you are up for this challenge, then we want to hear from you!

What you’ll do:


  • Focus on driving growth, own end-to-end integrated marketing campaigns strategy and execution across all on-line and offline channels, including inbound strategy, customer acquisition, cross-sell, retention, and sales acceleration programs.
  • Lead a team of talented and passionate marketers. This team includes Marketing Program Managers, Digital Marketing Managers, Business Development Representatives and an Events team while providing regular coaching and opportunities for skills development.
  • Work cross-functionally with the Sales channels to continuously refine demand generation process and SLAs, as well as establish joint sales and marketing goals and KPIs, and track team’s performance.
  • Working collaboratively with business development and partners to design annual marketing plans, partner campaigns and manage partner budget to execute successful programs to grow joint business.
  • Responsible for creating a demand generation center of excellence and best practices in campaign planning/execution.
  • Guide the team in selecting optimal mix of campaigns to drive contacts acquisition based on customer and prospect data, market insights, business strategy and partner objectives.
  • Own all digital channels: web, SEO, SEM, paid media, email, driving traffic to the website and conversion rates. Lead website development and customer experience on the site and all other digital properties. Implement ABM framework and campaigns.
  • Working closely with Marketing Operations, measure performance of campaigns and tactics, run A/B testing, and optimize campaign performance.
  • Extend the reach of marketing impact through pipeline acceleration, lead nurture and customer retention.
  • Lead customer events strategy and execution, own production of internal events, including annual Company and Sales Kickoff. Integrate in-person and online events into campaigns.
  • Manage demand generation and events budget, resourcing and project prioritization.
  • Provide requirements and influence the selection of marketing technology toolset, data strategy.


What you’ll bring to the table:


  • 15+ years of experience and a proven track record of success across multiple roles in demand generation, campaign management and digital marketing in B2B technology space.
  • Familiarity and relevant certifications in any of the following: Sirius Decisions methodologies, marketing automation platforms, digital marketing, content marketing, SEO/SEM, web analytics, inbound marketing.
  • Ability to help drive sales and marketing
  • Deep understanding of integrated campaign design, tactic selection, web analytics, A/B testing, SEO, conversion optimization, marketing analytics/attribution.
  • Proven ability to establish inbound marketing machine and drive web leads. Digital first thinking. Experience in running ABM campaigns.
  • Experience in managing partners and joint partner marketing campaigns is desired.
  • Exceptional strategy, project management and budget planning skills.
  • Ability to provide clear direction and keep teams accountable to deliver best quality work.
  • Experience as a Change Agent, innovative, thought leader and challenger, ready to introduce best practices to the team, establish new processes and build structure for the team to be successful at execution.
  • Clear communicator, able to manage cross-functionally, obtain buy-in, get people excited about common goals.
  • Proven track record of leading diverse, high-performing teams, helping individuals develop and realize their best potential.
  • Comfortable working in ambiguity and helping shape direction for the team.


Why people love working here: 


  • Softchoice has been recognized as a Best Workplace in Canada by the Great Place to Work Institute for 16 consecutive years. 
  • Softchoice has been certified as a Great Place to Work in the United States for several years. 
  • We offer meaningful work and opportunities for career growth. 
  • Our team members have 2 paid volunteer days per year to give back to a cause of their choice. 
  • We offer an opportunity to build a career in the technology industry. 
  • We have raised over $3 million through Softchoice Cares, our grassroots fundraising organization. 

Inclusion & equal opportunity employment: 
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity or sexual orientation. 
Require an accommodation? We are ready to help: 
We are proud to provide interview and employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to work with you to best meet your needs. 


Our commitment to your experience: 
We are committed to the safety of all candidates and team members. With that in mind, we have implemented virtual interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will most likely be doing the same. 


Before you start with us, we will conduct a criminal record check, verify your education and check your references.: 


When you join Softchoice, we will onboard you remotely. Don’t worry. It’s quick, simple and you’ll be connected with your new team in no time. 


Nearest Major Market: Atlanta