Technology Specialist, Azure
Date: Feb 12, 2026
Location: Dallas, TX, US GA, US
Company: Softchoice
Why you’ll love Softchoice:
We are a software-focused IT solutions and services provider that equips organizations to be agile and innovative, and for their people to be engaged, connected, and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. By doing these things we help them create success for their customers and their people.
We stand proudly for our people and support their success through career development and advancement. We are recognized and respected for our culture of inclusion and belonging, continuously striving to do what’s good for our people and communities.
The impact you'll have:
The Azure Technology Specialist plays a critical role in accelerating Microsoft Azure adoption and consumption across our customer base. This role exists to provide deep technical expertise in cloud solutions, enabling customers to modernize infrastructure, leverage AI, and secure their environments. By partnering with Microsoft AEs and internal sales teams, the Azure Technology Specialist uncovers opportunities driving incremental revenue, services, and customer success.
What you will do:
Sales & Pipeline Development
- Own Azure sales motions end-to-end: prospecting, qualification, opportunity management, and closing.
- Build, manage, and convert pipeline through collaboration with Account Executives, Microsoft AEs/STU, and partner ecosystem.
- Identify upsell and cross-sell opportunities (e.g., Azure Migration, AI, Data & Fabric, Security).
Customer Engagement
- Lead customer conversations to uncover business challenges, position Azure solutions, and map value to outcomes.
- Deliver tailored presentations, demos, and workshops to decision-makers (IT and business stakeholders).
- Navigate customer objections and lead contract/consumption negotiations with clarity and confidence.
Technical & Business Expertise
- Maintain deep knowledge of Azure products (IaaS, PaaS, AI, Data, Security) and licensing models (EA, CSP).
- Translate technical capabilities into customer-relevant business benefits.
- Partner with Solution Architects and Microsoft Technology Specialists teams to ensure solution alignment
Collaboration & Alignment
- Align with Microsoft field teams to drive co-sell motions, campaigns, and funded programs (e.g., AMMP, SCIM, Azure Everywhere).
- Support internal sellers (MSSs/AEs) with Azure positioning, proposal creation, and deal strategy.
- Track progress, forecast accurately, and report on KPIs such as Azure consumption, net new wins, and renewals.
What you'll bring to the table:
Education:
- Bachelor’s degree in Business, Computer Science, IT, or related field preferred.
- Equivalent work experience in cloud sales/technology will be considered.
- Microsoft Azure Fundamentals (AZ-900) certification is required.
- Advanced Azure certifications such as AZ-104, AZ-305, or equivalent are preferred.
Experience:
- 3–5+ years in cloud sales, IT sales, or Microsoft licensing, with proven quota attainment.
- Demonstrated success in building pipeline and closing Azure or equivalent cloud deals.
- Experience co-selling with Microsoft AEs and leveraging Microsoft funding programs.
Knowledge:
- Solid understanding of cloud concepts: infrastructure, data, AI, app modernization, security.
- Familiarity with Microsoft licensing models (EA, CSP) and Azure incentive structures.
- Understanding of cloud economics and migration frameworks.
Core Skills:
- Strong consultative sales approach with ability to uncover customer needs and map solutions.
- Excellent communication, presentation, and negotiation skills.
- Relationship management with technical and business stakeholders.
- Strategic thinking with ability to connect technical features to business outcomes.
- Problem-solving, objection handling, and multi-tasking.
- Ability to collaborate effectively across internal teams and with Microsoft field resources.
- Autonomous with a strong sense of urgency and execution focus.
- Occasional travel to customer sites, Microsoft events, or team meetings (Canada and U.S.).
- Bilingual (English/French) is an asset but not required.
Not sure if you qualify? Think about applying anyway:
We understand that not everyone brings 100% of the skills and experience for the role.
At Softchoice, we offer opportunities to a diverse group including those with a variety of workplace experiences and backgrounds. Whether you are new to corporate tech, returning to work after a gap in employment, or looking to transition and take the next step in your career, we are excited to learn more about you and encourage you to apply.
Why You’ll Love Working Here:
- The People: You’ll thrive in our collaborative environment, surrounded by incredible colleagues who foster support and innovation, driving our collective success
- High-Performing Culture: At Softchoice, we are dedicated to achieving our goals and committed to success for our customers and each other
- Flexibility: Plan your workdays in a way that suits you best
- Award-Winning Workplace: Proudly recognized as a Great Place to Work for 20 consecutive years
- Inclusive Culture: We are committed to an inclusive culture where every team member can be their authentic self
- Competitive Benefits: Benefit from competitive perks that start on day one
Inclusion & Equal opportunity employment:
We are an equal opportunity employer committed to diversity, inclusion & belonging. People seeking employment at Softchoice are considered without regard to any protected category including but not limited to, race, color, religion, national origin, age, sex, marital status, ancestry, disability, veteran status, gender identity, or sexual orientation.
Require accommodation? We are ready to help:
We are proud to provide interview & employment accommodation during the recruitment and hiring process. If you require any accommodation to apply or interview for a position, please reach out directly to asktalentacquisition@softchoice.com. We are committed to working with you to best meet your needs.
Our commitment to your experience:
We are committed to the safety of all applicants and team members. With that in mind, we have implemented digital interviewing for everyone. We understand that you may need to interview with distractions around you (such as children or furry friends) and we will be doing the same.
Before you start with us, we will conduct a criminal record check, verify your education, and check your references.
When you join Softchoice, we will onboard you remotely. Don't worry. It's quick, simple and you'll be connected with your new team in no time.
Job Requisition ID: 7253
EoE/M/F/Vet/Disability
#LI-CW1
Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth